One of the easiest ways is to follow industry leaders. We’re talking about
influential people like Jeff Bullas,
if you’re using Twitter for a marketing
purpose. More importantly, you
want to follow people with similar interests. For
example, if you’re in
the music industry, you not only want to follow musicians,
but also
producers, DJs, etc. These people already have established connections.
So, you want to take a look at who they are following and follow the
same
people, while also creating a conversation with them.
